Website Reviews and Case Studies

Take a tour through the highlights and challenges of these websites, from clever and intuitive copywriting to home pages that will raise your blood pressure. And while you’re at it, you might get an idea for fine-tuning your own website!

SaaS websites:

CRM Website Review: PipelineDealspipelinedeals-homepage
PipelineDeals is a beautiful CRM (customer relationship management system) — sleek and powerful. But does the website show potential customers how great the product is?
Read the review >>
Crossing Jubilee BridgeHigh-Anxiety Home Pages: 2 Breathless Examples
Is anxiety always a bad thing? No…unless it’s making your customers too jittery to buy from you. Are Toggl time-tracking software and SugarCRM turning the anxiety dial too high?
See the examples >>

Subscription-box websites:

nibblr-homeSubscription-Box Website Copy: Food for Thought
All three of these companies will send you all-natural snacks in a box. Take a look at the copy on these three Snacks-as-a-Service home pages, with special focus on button copy.
Check out the buttons >>
munchpak-final3 Elements MunchPak Can Test to Potentially Increase Sales *NEW*
Small changes can often have a big impact on conversion. But what should MunchPak — a subscription-box service that delivers popular snacks from around the world — test first?
Find out what to test >>

Professional services:

salvatore-manziFinding Harmony: Website Review for a Feng Shui Consultant *NEW*
San Francisco Feng Shui consultant Salvatore Manzi shows his clients how to transform the spaces where they work and live. His website has untapped potential.
Review the full report >>

Variety pack:

surveygizmo-homeEnhance Your Website Copy by Anticipating Customer Needs
What do SurveyGizmo, a child-actor-turned-writer, and a blueberry farm in Upstate New York have in common? They all understand what their audience needs — and needs to hear.
Get inspired >>