4 Free Tools for Website Inspiration

March 10, 2014

You don’t have to be a designer to care about design. If you’re planning a new website, go behind the scenes of your favorite sites for inspiration. Whether you’re planning your own website or just looking for design ideas, it’s helpful to keep track of sites you like — you can bookmark them, pin them […]

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Minimum Loveable Product: A Useful Concept

March 7, 2014

MVP, or “minimum viable product,” is a wonderful concept — and one that gets misinterpreted surprisingly often. Last year, a startup founder reached out to me to talk about the website for his business. His particular service required customers to hand over very sensitive information. In other words, using it required a very high level […]

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3 Marketing Lessons from the Farmer’s Market

February 18, 2014

There’s more to find at the farmer’s market than fruits and vegetables. Here are 3 lessons from the farmer’s market — some food for thought as you market your own business. Lesson 1: Specialize to be remembered For a few months every year, I’m only thinking about one thing on the way to the farmer’s […]

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The Magic of Reorganization: Moving Things Around

June 30, 2013

I tend to think that everything Jerry Saltz writes is tremendous. I just ordered one of his books and can’t wait for it to arrive. He writes about art, and I have no particular background in art history at all. But the way he writes is just extraordinary, as is the way he frames things […]

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Project Management and Personality Type

May 23, 2013

Now that I am a grown-up, I take every bit as much delight in reading the books of my childhood as I did when I first encountered them. One difference, though, is that now I read the introductions, too. I was on the train to San Francisco re-reading Ellen Raskin’s tightly woven, absorbing puzzle of […]

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Sounding Like Yourself: An Alternative to Robot Voice

May 15, 2013

When I was a career counselor, I conducted lots of “mock interviews.” Students would come in to the office, sometimes as a requirement for a class they were taking, and meet with a career counselor for a make-believe, or simulated, job interview. For many of these interview simulations, we only had half an hour. It […]

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An Organic Approach to Organizing Your Content

May 8, 2013

When you’re creating something new, like a website, it’s easy to divide your content into familiar categories. And sometimes that makes a lot of sense. Familiarity can be very powerful. But what I want to suggest is this: Maybe you’ve got a rare and wonderful opportunity to create something better. To use this approach, you […]

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